People are going beyond borders in today’s global market. It’s necessary, not an option. So, how can you ensure that the products and services really connect with international customers? Professional technical localization services are the answer. If you are launching a new software, app, or any kind of product, technical localization is the word that would fill the language gap to ensure everything works well for worldwide users.
What is Technical Localization?
Technical localization goes way beyond simple translation. Technical localization is all about adapting content related to your product and its interface along with its supporting materials specifically to local markets and cultures in relation to both regional and sometimes national regulations or standards. As such, a company’s products become native within regions, better experienced by a local user population and more readily accepted by audiences in general.
Why You Should Consider Professional Localization Services
- Cultural Relevance and Accuracy Merely translating content word for word isn’t enough. Take, for example, an in-app purchasing game. Imagine a game which was translated into just one language. It might only appeal to certain cultural preferences within the regions it’s sold, meaning the product would be either irrelevant or off-putting to local players. Professional technical localization services ensure your product resonates with local customers and avoids expensive errors.
Example: In 2019, IKEA opened up its e-commerce to the Chinese market. Thanks to localization, it refined its names for products and product descriptions, even payment methods, to cater to the Chinese market’s peculiar taste. Sales through online channels increased by 20%.
- Better User Experience Technical localization also concerns the optimization of your software with local systems. This could either be an operating system, gateways for a local payment platform, or changes to fit it into formats about date and time, currency, or address styles. The distinction between an engaging user loving an app and an alienated user deleting it can differ in a seamless experience.
Case Study: A leading software company spent months developing a platform for multiple regions. After launching, they noticed users in Japan faced issues due to improper localization of certain features. With professional technical localization services, they revamped the platform, fixing these issues and improving user engagement by 35%.
- Improved Compliance with Local Regulations Every region’s legal requirements especially in software or digital services call for professional localizations to enable your product, in this context, to avoid any legal liability. Whether its data protection as required in Europe or consumer-protection standards which are required from the U.S., professional experts in localization provide you with assistance to stay compliance and avoid hitting any legal obstacle.
- Competitive Advantage Investing in professional technical localization not only keeps you from risking but also gets you ahead of the curve when compared to the competition who doesn’t localize appropriately. The more local your product is in each region, the higher the chances are that customers will favor your offering over others that appear generic or not adapted.
Example: A great example here is Spotify. They localized content on the platform, including recommendations for music, and even had regional playlists. This helped them capture over 50 million users within their first year.
Key Takeaways
Professional technical localization services are a must for any business seeking to expand globally. It is not just translation; it is making your product feel native to each region, from cultural adjustments to legal compliance. The idea is to make the user experience seamless and engaging while meeting local needs and expectations.
As businesses move towards digital-first models, investing in professional localization services is not a smart move-it is essential to success in today’s competitive global marketplace.
Also read: A Fragrance to Remember
Avoid losing potential customers due to miscommunication. Proper localization can help your business enter new markets and grow.
