Introduction
In today’s digital age, visibility equals credibility. One of the smartest ways to build authority is through interviews. But building a public relations (PR) site around interviews manually? That’s old school. With AI automations, you can turn a daunting process into a streamlined, semi-autonomous system that practically runs itself. Sounds cool, right? Let’s dive into how you can make it happen.
📋 Planning Your Interview PR Site
Define Your Niche and Audience
Before you build anything, nail down who you’re targeting. Are you interviewing startup founders, artists, influencers, or corporate execs? Your niche defines your branding, tone, and automation logic.
Research Competitors and Opportunities
A little spying never hurts. Check out existing interview-based PR sites. What do they do well? Where are the gaps? Use tools like SimilarWeb, Ubersuggest, or SEMrush to spot opportunities.
Selecting the Right Tech Stack
Best Platforms for Building the Site
You don’t need to be a coding genius. Try:
- WordPress: Super customizable with tons of plugins.
- Webflow: Drag-and-drop interface with clean code.
- Framer: For modern, aesthetic-first experiences.
Recommended AI Tools for Automation
Let’s automate smartly. Use:
- Zapier/Make.com: Connect forms, emails, sheets, and more.
- ChatGPT / Jasper: Auto-generate interview intros, titles, and summaries.
- Tally / Typeform: Embed smart, conversational forms.
🌐 Setting Up the Website
Domain, Hosting & SSL
Choose a short, brandable domain. Pair it with reliable hosting (SiteGround, Hostinger, or Cloudways) and make sure it has an SSL certificate—trust is everything.
Theme and Layout Design Tips
Keep it clean and interview-focused. Use:
- Hero sections with call-to-action (CTA)
- Categories by profession or topic
- Easy navigation
📄 Essential Pages to Include
Homepage
Your first impression. Show off the latest interviews, categories, and CTAs.
About
Tell your mission. Why interviews? What impact are you making?
Contact
Easy-to-use form. Bonus points for chatbot integrations.
Interview Archive
Organize by tags, categories, or date. Include a search bar.
Submit an Interview
Let visitors suggest people or even fill out an interview form.
Automating Interview Collection
Creating AI-Driven Interview Forms
Tools like Tally or Typeform + AI logic let users answer dynamic questions. Set logic branches based on input.
Using Chatbots for Interview Scheduling
Add a chatbot that connects to Calendly to auto-schedule interviews. No more back-and-forth emails.
Leveraging GPT Tools for Generating Questions
You can even auto-generate tailored questions based on their LinkedIn bio or company website using GPT prompts.
📧 Automating Email Sequences
AI Email Outreach for Interview Requests
Use Lemlist or Instantly.ai with AI-written cold emails. Personalize at scale.
Automating Thank You and Follow-up Emails
After an interview is submitted or recorded, fire off:
- A thank-you email
- A reminder for approval
- A “your interview is live” notification
✍️ AI Tools for Content Creation
Using AI to Create Interview Summaries
Tools like Copy.ai or ChatGPT can turn transcripts into digestible summaries.
AI for Title, Meta Description, and SEO Tags
Automate your SEO game with SurferSEO, NeuronWriter, or Writesonic.
Turning Interviews into Blog Posts
Feed your interview transcript to AI and turn it into:
- Blog posts
- Press releases
- LinkedIn updates
📱 Automating Social Media Distribution
Best AI Social Media Tools
Consider:
Every time you publish a new post, trigger an automation to publish across all platforms. You’re everywhere. Automatically.
🎯 Enhancing UX with AI Features
AI-Powered Search and Navigation
Use tools like Algolia or Jetboost to enable smart, predictive search.
Chatbots for User Assistance
Embed an AI assistant to guide users around your site or suggest interviews to read.
🔍 SEO Optimization with AI
AI Tools for Keyword Research
Let tools like Ahrefs, Semrush, or Ubersuggest help you find gaps and search terms to target.
On-Page SEO Automation
Plugins like RankMath or Yoast + AI suggestions ensure you’re ticking all the boxes.
Link Building with AI
Use AI to create outreach messages for backlinks or build internal links intelligently.
📊 Tracking and Analytics
AI Tools for Website Analytics
Tools like Plausible, Fathom, or Google Analytics 4 + AI interpretation help you understand your audience better.
Measuring Engagement and Conversion
Track clicks on CTA buttons, newsletter sign-ups, and interview submission rates.
💰 Monetization Options
Sponsored Interviews
Charge a fee for featuring founders or brands.
Affiliate Marketing
Promote software, tools, or services mentioned in interviews.
Digital Product Sales
Bundle interviews into eBooks or sell templates, guides, or premium access.
📈 Scaling Your PR Site with AI
Automating Repetitive Tasks
Let Zapier or Make.com handle everything from interview form submission to email follow-up.
Outsourcing vs AI-Based Solutions
Why hire a VA for $500/mo when AI does it faster, cheaper, and without sleep? Use AI as your 24/7 assistant.
⚠️ Common Mistakes to Avoid
Over-Automation Pitfalls
Don’t overdo it. Keep a human touch in outreach, intros, and key emails.
Ignoring the Human Element
People want connection. Add personal notes or highlight stories—don’t let AI sound robotic.
✅ Conclusion
Creating an interview PR site used to mean weeks of work and a team of writers, designers, and marketers. Now? You can launch in days, thanks to AI automations. Whether you’re building it for your brand or as a business, AI gives you superpowers. So go ahead, interview the world—one automation at a time.
❓ FAQs
1. What is the best AI tool for automating interviews?
ChatGPT combined with Tally or Typeform is a great combo for creating dynamic interview forms and questions.
2. How long does it take to build a PR site?
With AI tools and templates, you can get a working version up in 3–5 days, depending on complexity.
3. Can I monetize an interview PR site?
Absolutely. Sponsorships, affiliate links, and premium access are solid revenue streams.
4. Do I need coding skills to set it up?
Not at all. Platforms like WordPress and Webflow are no-code friendly, and AI handles most of the heavy lifting.
5. How can I ensure high-quality interview content?
Always review AI-generated content and add a human touch. Use tools like Grammarly and Hemingway for polishing.
also read: How to Calculate Import Tariffs with the AMZ Prep Tool
