During this era of messaging applications, one of the most common tools of communication is WhatsApp for both personal and business purposes. Businesses are now using WhatsApp to communicate with more than 2 billion active users worldwide, offer support, and even advertise their products and services. Getting your WhatsApp channel verified is a crucial step to start building trust and credibility for your business. Getting a WhatsApp channel verification might appear complicated, let’s simplify the process and explore it’s implications for businesses.
What Is A WhatsApp Verified Channel?
A WhatsApp verified channel refers to a business profile that has undergone authentication by WhatsApp. Accounts verified by WhatsApp receive a green check mark next to their name, on their WhatsApp profile. Verification signifies that WhatsApp confirmed the business, therefore, the account is an authenticated and reliable account.
Having a verified WhatsApp channel for a business is important as it increases customer trust and enhances the visibility as well as credibility of the business. Because of the growing concern over scams and fraud, verification has to serve as a stamp of legitimacy informing users that they are dealing with a genuine business.
Why Should You Get Your WhatsApp Channel Verified?
- Increased Trust and Credibility: Verified accounts can further interact with clients as they communicate to them using official business WhatsApp accounts.
- Improved Customer Engagement: Verified businesses will foster confidence and trust in their services which will lead to better interaction and engagement with clients.
- Enhanced Business Image: Clients will trust engaged businesses as they will appear to be professional which will attract potential customers who are looking for trustworthy service providers.
- Robust Customer Relationships: Official WhatsApp numbers build trust with clients by providing reliable support and regular updates which improves customer interaction.
- Access to WhatsApp Business API: Main suppliers of WhatsApp business API enjoy using their services because they have aligned their systems with customer relations management systems due to less bureaucracy.
How to Verify a WhatsApp Channel
There are two business accounts offered by WhatsApp which are standard WhatsApp Business account and WhatsApp Business API account. Verification differs with the type of account one holds.
1. Making A WhatsApp Business Account
You cannot get verified until after you set up a WhatsApp Business account. This is how to get it set up:
- Download the WhatsApp Business App: The first step is to get the WhatsApp Business app from the Google Play Store or the App Store.
- Complete Your Business Profile: Add business name, category, description, website, address, hours of operation.
- Phone Number: You have to have a phone number that is not currently associated with a personal WhatsApp account. That will be your business phone number.
2. Apply for WhatsApp Business Verification
Now you can apply for verification after your WhatsApp Business Account is setup. Follow these steps for WhatsApp verification:
- Go to Business Settings: Open the WhatsApp Business App and proceed to the “Settings” tab.
- Request Verification: In the “Business Settings,” there is an option to verify your business. You can proceed by clicking on “Request for Verification” and filling the other required information about the business. You should also verify that you indeed own the right to the business phone number you are submitting.
3. The Process of Verification
In WhatsApp’s review process, they check if your business meets the requirements for verification. This involves thorough checks to ensure that your business is authentic and that you have not contravened any of WhatsApp’s terms of service. Usually, WhatsApp will request some form of documentation that celebrates the identity of your business. Examples of such documentation are business licenses, tax identification numbers, or utility bills.
After verification, a green checkmark will appear next to your business name, and your account will be marked as verified.
Pointers to Help with Whats App Channel Verification
- Ensure Your Business Information is Accurate: Ensure that the information you supply regarding your name, business registration, and other contact information is correct and matches your other documents. This improves account legitimacy and increases efficiency when verifying your account.
- Provide Documentation: Obtaining incorporation documents before submission eases the burden of proving the legitimacy of your business.
- Compliance with WhatsApp Terms of Service: Ensure your business activities are aligned with what WhatsApp allows you to do using the platform. This means no spamming, communicating politely, and abiding by all the set rules.
- Utilizing A Landline or A Dedicated Phone Business Number: Having a landline or a dedicated busness number makes it easier for WhatsApp to verify your business.
What Happens When Your WhatsApp Channel is not Verified?
In case of non verification, customers are likely to doubt your channel’s verification and might not trust you. Without the green mark, customers will tend to think that your account is a fake profile or a scam. This may lead to low customer engagement with your business resulting in damage to your brand’s image.
Moreover, the verification mark permits access to a wide range of tools that are only available through the WhatsApp Business API enabling businesses to serve customers on a larger scale.
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Conclusion
Having a verified WhatsApp channel is highly beneficial for businesses looking to grow their credibility and trust with customers over the platform and aid communication. The verification procedure isn’t complicated, but it does require attention to detail and compliance with everything set in WhatsApp’s guidelines. You can follow the steps provided earlier in this documentation and ensure your WhatsApp channel is verified to engage your customers effectively.
Also, business in USA and Bangladesh can enhance their social media marketing with an SMM Panel. These tools transform the managements of one’s online presence from complex to simpler, enabling a brand build and engage with customers seamlessly.
