<\/span><\/h2>\n\n\n\nOnce you\u2019ve collected user feedback and created your persona, you can begin to build an empathy map. This is a great way to visualize the information and bring a collaborative team closer to a shared understanding of the persona and their needs.<\/p>\n\n\n\n
Empathy maps are best used early in the UX process, before the product is fully designed. They can also be used throughout the design cycle as a way to quickly synthesize research results and align the team on addressing users\u2019 needs.<\/p>\n\n\n\n
Using an online whiteboard tool like Miro, start by dividing the board into four quadrants: says, thinks, does, and feels. Then use your UX research findings to populate each quadrant with relevant information. As you work through each section, look for patterns in the data and cluster similar notes together. This will help you find themes that can be addressed through your designs. If you notice an outlier, consider talking to that user or their Sponsor User to get a better idea of the reason behind their response.<\/p>\n","protected":false},"excerpt":{"rendered":"
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