{"id":3099,"date":"2023-04-23T16:18:50","date_gmt":"2023-04-23T16:18:50","guid":{"rendered":"https:\/\/vatonlinecalculator.co.uk\/?p=3099"},"modified":"2023-04-26T16:36:33","modified_gmt":"2023-04-26T16:36:33","slug":"what-goes-into-making-a-great-tv-commercial","status":"publish","type":"post","link":"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/","title":{"rendered":"What Goes Into Making a Great TV Commercial?"},"content":{"rendered":"\n<p>Have you ever stopped while flipping through channels to take a longer look at a TV commercial? Or maybe even rewind the scene to see it again? We&#8217;ve all done it. Every once in a while, a commercial comes along that grabs our attention, making us decide that it&#8217;s worth our time to pause and watch.<\/p>\n\n\n\n<p>But what goes into making a great TV commercial? Sure, there are elements of creativity, artistic direction and talent that contribute to its success. But there\u2019s also something else; something more fundamental for making sure your TV commercial achieves greatness. Here&#8217;s an inside look at the art and science behind creating a great television commercial.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Understanding_the_Basics_of_TV_Commercial_Production\" title=\"Understanding the Basics of TV Commercial Production\">Understanding the Basics of TV Commercial Production<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Conceptualization_How_to_Create_an_Effective_Concept\" title=\"Conceptualization: How to Create an Effective Concept\">Conceptualization: How to Create an Effective Concept<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Script_Writing_Crafting_an_Engaging_Narrative\" title=\"Script Writing: Crafting an Engaging Narrative\">Script Writing: Crafting an Engaging Narrative<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Capturing_Attention\" title=\"Capturing Attention\">Capturing Attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Using_Visuals\" title=\"Using Visuals\">Using Visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Short_Sweet\" title=\"Short &amp; Sweet\">Short &amp; Sweet<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Pre-Production_Preparing_for_the_Shoot\" title=\"Pre-Production: Preparing for the Shoot\">Pre-Production: Preparing for the Shoot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Production_Capturing_the_Right_Shots_and_Visuals\" title=\"Production: Capturing the Right Shots and Visuals\">Production: Capturing the Right Shots and Visuals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Location_Scouting\" title=\"Location Scouting:\">Location Scouting:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Cast_Equipment\" title=\"Cast &amp; Equipment:\">Cast &amp; Equipment:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Visual_Effects\" title=\"Visual Effects:\">Visual Effects:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Post-Production_Crafting_an_Impactful_Final_Edit\" title=\"Post-Production: Crafting an Impactful Final Edit\">Post-Production: Crafting an Impactful Final Edit<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Storytelling\" title=\"Storytelling\">Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Clarity\" title=\"Clarity\">Clarity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Timing_Length\" title=\"Timing &amp; Length\">Timing &amp; Length<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_the_Basics_of_TV_Commercial_Production\"><\/span><strong>Understanding the Basics of TV Commercial Production<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you&#8217;re looking to make a great TV commercial, there are a few basics to keep in mind before you get started. First, there&#8217;s the story. A good commercial includes an engaging narrative that will draw an audience in. This can be anything from a funny anecdote or a touching moment that communicates your message in an effective way.<\/p>\n\n\n\n<p>The next step is casting. It&#8217;s important to find the right people who can bring your commercial to life and capture your target audience&#8217;s attention. You&#8217;ll also need to consider the locations and props that will be used in the commercial\u2014picking the right ones will go a long way towards crafting a great advertisement.<\/p>\n\n\n\n<p>The technical aspect of production is also critical for any successful TV commercial. This starts with finding the right production crew for things like filming, editing, and sound mixing but it also requires attention to small details like camera movement and lighting which can help set the tone of your commercial. With all these elements combined, you can craft the perfect TV ad that communicates your message loud and clear.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conceptualization_How_to_Create_an_Effective_Concept\"><\/span><strong>Conceptualization: How to Create an Effective Concept<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It&#8217;s time to brainstorm. This is where you come up with the concept that will shape your commercial. You want to make sure you start with a strong foundation, or you&#8217;ll be doomed from the get-go.<\/p>\n\n\n\n<p>When conceptualizing, it\u2019s important to take into consideration your target audience as well as the message that you&#8217;re trying to convey. Are you trying to tell a story? Inspire action? Educate your viewers? Once you have that core idea in place, it&#8217;s just a matter of fleshing out all the details\u2014the visuals, language, and other elements that will carry your concept through in an effective way.<\/p>\n\n\n\n<p>At this point, it makes sense to think outside of the box and brainstorm some interesting ideas. Perhaps some clever visuals or a twist on a traditional narrative\u2014whatever it is that will make your commercial stand out from others of its kind. Remember: You want something eye-catching and memorable!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Script_Writing_Crafting_an_Engaging_Narrative\"><\/span><strong>Script Writing: Crafting an Engaging Narrative<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to creating a great TV commercial, script writing isn\u2019t just putting words together \u2013 it\u2019s crafting a narrative that&#8217;s engaging and captures the attention of the viewers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Capturing_Attention\"><\/span><strong>Capturing Attention<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The script needs to capture the attention of the viewer in the first few seconds\u2014it is so important. You want to make sure that your viewers are hooked and interested in what is being presented before them. Having a compelling opening line or an unexpected joke set the tone for the rest of your commercial. Get more information on <a href=\"https:\/\/www.kamifilms.co.uk\">Video marketing campaigns<\/a> here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_Visuals\"><\/span><strong>Using Visuals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A good script also uses visuals to make an impact with the audience. Instead of saying, \u201cthis product can do XYZ\u201d, visualize it by having someone actually using it and showing how helpful it is. This not only helps engage viewers, but also expresses your product in a more accurate manner.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Short_Sweet\"><\/span><strong>Short &amp; Sweet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It&#8217;s important to consider that most commercials run between 30 seconds and one minute\u2014so keep your scripts short and sweet! Try not to include too many ideas, stories or arguments in order for each point you make to be given enough time and space to be understood. By keeping your script simple, you can get your message across quickly and effectively without losing any impact or engagement from viewers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pre-Production_Preparing_for_the_Shoot\"><\/span><strong>Pre-Production: Preparing for the Shoot<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your great TV commercial starts to take shape in the pre-production stage, when ideas and concepts are developed and the groundwork for a successful shoot is laid. Production companies will typically come up with a treatment, which is like a mini storyboard that describes the action, dialog, shots and any other important details.<\/p>\n\n\n\n<p>There&#8217;s plenty to consider during pre-production. Some of it includes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Casting the characters who will appear in the commercial<\/li>\n\n\n\n<li>Choosing a location and making sure all permits are in order<\/li>\n\n\n\n<li>Sourcing props and costumes that match what\u2019s needed for the treatment<\/li>\n\n\n\n<li>Hiring any additional crew members or extras to support the shoot<\/li>\n\n\n\n<li>Securing equipment like lighting rigs or cameras<\/li>\n\n\n\n<li>Working out key timings such as shooting times, meal breaks and travel arrangements<\/li>\n<\/ol>\n\n\n\n<p>With an experienced production team, these tasks can be tackled efficiently \u2014 so all that&#8217;s left to do is create an ad that lives up to its potential on screen!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Production_Capturing_the_Right_Shots_and_Visuals\"><\/span><strong>Production: Capturing the Right Shots and Visuals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Making a great TV commercial is just as much about having the right visuals as it is having the right story. After all, if you&#8217;re going to catch people&#8217;s attention and make them remember your message, you want to make sure it looks great too.<\/p>\n\n\n\n<p>Now, when it comes to TV commercials, there are a few key elements to consider in terms of production:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Location_Scouting\"><\/span><strong>Location Scouting:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Picking the right location for your shoot is half the battle. Depending on the vibe and look you&#8217;re going for, you&#8217;ll have to decide on whether or not you need an indoor or outdoor space.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cast_Equipment\"><\/span><strong>Cast &amp; Equipment:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you&#8217;re working with actors and models, be sure to scout for the perfect fit. After that&#8217;s settled, start looking into camera equipment like lenses and stabilization rigs for smooth shots.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visual_Effects\"><\/span><strong>Visual Effects:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is where you can get really creative! From adding graphics and animation to making sure your color correction stands out\u2014visual effects can help take your commercial from okay to totally eye-catching.<\/p>\n\n\n\n<p>Once all of those elements are in place, it&#8217;s time to get filming! With the right footage and post-production skills, you&#8217;ll have an awesome TV commercial that your viewers will love.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post-Production_Crafting_an_Impactful_Final_Edit\"><\/span><strong>Post-Production: Crafting an Impactful Final Edit<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once all the content for your TV commercial is recorded, it&#8217;s time to craft the post-production magic. This is the part where all the pieces come together and you get a really polished product.<\/p>\n\n\n\n<p>Post-production involves taking the footage, sound and music from your shoot, and using those elements to create an impactful final edit. Here are some of the things to consider when crafting an effective TV commercial:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Storytelling\"><\/span><strong>Storytelling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is one of the most important parts of post-production, as you need to piece together your footage in a way that tells a cohesive story. You may want to add in graphics or visual effects, or incorporate music and sound design that helps audiences understand your message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clarity\"><\/span><strong>Clarity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When putting together your final edit, make sure it&#8217;s crystal clear what message you&#8217;re trying to convey\u2014and that it takes viewers on a journey from start to finish. Keep it concise and straightforward; don&#8217;t be afraid of editing out anything that doesn&#8217;t further your narrative.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Timing_Length\"><\/span><strong>Timing &amp; Length<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Think about how long you want your commercial to be \u2014 consider what content needs to be included so that it achieves its goal, but also make sure it&#8217;s not too long so as not to lose viewer attention. Additionally, think about where your commercial will air; if it&#8217;s going on television, timing commercial breaks and cutting accordingly can help optimize viewership.<\/p>\n\n\n\n<p>Once all these elements come together successfully in post-production, you&#8217;re ready for a great TV commercial!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To sum it up, creating a great TV commercial is an art, one that requires skill and thoughtfulness. You must first decide on the emotions you want to evoke, the message you want to communicate, and the target audience you want to reach. Then, craft a story around these elements, select the right visuals and music, and decide on the perfect casting. Finally, work with professional editors and producers to bring it all together. With the right mix of creativity and marketing savvy, you just might create a commercial that captivates viewers, boosts your company\u2019s visibility, and drives sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> &#8230; <a title=\"What Goes Into Making a Great TV Commercial?\" class=\"read-more\" href=\"https:\/\/vatonlinecalculator.co.uk\/what-goes-into-making-a-great-tv-commercial\/\" aria-label=\"More on What Goes Into Making a Great TV Commercial?\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":3100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[53],"class_list":["post-3099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-great-tv-commercial","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/vatonlinecalculator.co.uk\/wp-json\/wp\/v2\/posts\/3099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vatonlinecalculator.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vatonlinecalculator.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vatonlinecalculator.co.uk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vatonlinecalculator.co.uk\/wp-json\/wp\/v2\/comments?post=3099"}],"version-history":[{"count":1,"href":"https:\/\/vatonlinecalculator.co.uk\/wp-json\/wp\/v2\/posts\/3099\/revisions"}],"predecessor-version":[{"id":3101,"href":"https:\/\/vatonlinecalculator.co.uk\/wp-json\/wp\/v2\/posts\/3099\/revisions\/3101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vatonlinecalculator.co.uk\/wp-json\/wp\/v2\/media\/3100"}],"wp:attachment":[{"href":"https:\/\/vatonlinecalculator.co.uk\/wp-json\/wp\/v2\/media?parent=3099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vatonlinecalculator.co.uk\/wp-json\/wp\/v2\/categories?post=3099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vatonlinecalculator.co.uk\/wp-json\/wp\/v2\/tags?post=3099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}